Scaling High-Performance
Ecommerce Brands

We own, operate, and scale a portfolio of direct-to-consumer brands, delivering exceptional products and experiences across multiple markets.

Start a Conversation Explore Our Brands

3900 North Causeway Boulevard, Suite 1200, Metairie, LA 70002, United States

Based in Metairie, Louisiana

About BLASTUP ECOM LLC

BLASTUP ECOM LLC is a holding and operating company that specializes in acquiring, developing, and scaling direct-to-consumer ecommerce brands. We combine strategic vision with operational excellence to build sustainable, high-growth businesses that serve customers across diverse verticals.

Our approach centers on data-driven decision making, exceptional customer experiences, and strong brand positioning. We invest in building trust through reliable supply chains, transparent communication, and products that genuinely improve our customers' lives.

Today, our portfolio encompasses more than 20 brands operating in travel accessories, home & garden, lifestyle products, and other consumer categories. Each brand maintains its unique identity while benefiting from our shared infrastructure, expertise, and commitment to excellence.

20+
Brands
D2C
Focus
∞
Growth

Our Brands

These are examples from our growing portfolio of direct-to-consumer brands, each serving distinct customer needs with quality products and exceptional service.

BLASTUP TRIP ACCESSORIES

BLASTUP TRIP ACCESSORIES

Premium travel accessories designed for modern explorers. From durable luggage organizers to innovative packing solutions, we help travelers stay organized and prepared for every journey.

Visit website
BLASTUP GARDEN HUB

BLASTUP GARDEN HUB

Everything you need to cultivate a thriving garden. We offer innovative tools, premium seeds, and expert guidance to help both novice and experienced gardeners achieve exceptional results.

Visit website

Expanding Portfolio

BLASTUP ECOM LLC manages many more brands across multiple markets, each operating independently while leveraging our shared expertise and infrastructure.

+20 more brands

Founder: Craig Edrington

Craig Edrington

Craig Edrington is the founder and driving force behind BLASTUP ECOM LLC. With a deep understanding of ecommerce dynamics and a passion for building brands that resonate with customers, Craig has assembled a portfolio of companies that consistently deliver value across diverse consumer markets.

His background spans brand development, operational excellence, and strategic growth. Under his leadership, BLASTUP ECOM LLC has established itself as a trusted operator in the direct-to-consumer space, known for maintaining high standards in product quality, customer service, and business ethics.

Craig's vision centers on building sustainable, customer-centric brands that can scale effectively while preserving their unique identity and mission. This long-term perspective guides every decision, from brand acquisition to supply chain optimization, ensuring that growth is both meaningful and enduring.

Guiding Principles

  • Customer Trust: Every interaction and product decision prioritizes building and maintaining customer confidence.
  • Operational Discipline: Rigorous processes and data-driven insights drive continuous improvement across all operations.
  • Long-Term Thinking: We build for sustainability and lasting impact, not short-term gains.
  • Brand Integrity: Each brand maintains its unique voice and mission while benefiting from shared expertise.

How We Work

Our systematic approach to building and scaling ecommerce brands combines strategic vision with operational excellence.

Brand Acquisition & Incubation

We identify and acquire promising brands or incubate new concepts with strong market potential, evaluating opportunities through rigorous due diligence.

Conversion-Focused Experiences

We design and optimize web experiences that guide customers seamlessly from discovery to purchase, prioritizing user experience and conversion rates.

Supply Chain Optimization

We build reliable, efficient supply chains that ensure product quality, timely delivery, and cost-effective operations across our entire portfolio.

Data-Driven Optimization

Continuous testing, analytics, and experimentation inform every decision, from marketing strategies to product development and customer experience improvements.

Our Expertise

We leverage cutting-edge acquisition channels to drive growth and connect with customers across multiple platforms, ensuring our brands reach the right audiences at the right time.

Meta

Meta Advertising

We excel at creating and optimizing campaigns across Facebook and Instagram, leveraging Meta's powerful targeting capabilities to reach highly qualified audiences. Our data-driven approach ensures maximum return on ad spend while building brand awareness and driving conversions.

TikTok

TikTok Marketing

We harness the power of TikTok's dynamic platform to engage with younger, trend-forward audiences through authentic, creative content. Our TikTok strategies combine organic growth tactics with performance advertising to build viral momentum and drive sustainable customer acquisition.

By combining these powerful acquisition channels with our deep understanding of customer behavior and conversion optimization, we consistently deliver scalable growth for our portfolio of brands. Our expertise spans the full customer journey, from initial awareness through conversion and retention.

Get in Touch

Whether you're a potential partner, supplier, brand owner, or simply interested in learning more, we'd love to hear from you.

Send us a message

Contact Information

Address

3900 North Causeway Boulevard
Suite 1200
Metairie, LA 70002
United States